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Custom Environmental Signage
Deliverables
Laser-engraved signage
Vinyl graphics
Recognition boards
Interior branding
Services
Environmental Graphics
Signage
Production Design
Designed a collection of custom environmental signage that reinforced The HUB Stadium's rustic, outdoor-inspired brand identity throughout the venue. Rather than relying on standard signage, each piece was created to complement the space's handcrafted aesthetic and enhance the overall guest experience.
Many of the signs were designed for laser engraving onto live-edge wood planks, preserving the natural character of the material while creating a distinctive visual language. Where wood was not practical, I adapted the designs for precision-cut vinyl graphics, ensuring consistency across the environment regardless of the production method.
The collection also included custom recognition boards celebrating seasonal axe league participants, adding a personalized touch that fostered community engagement while extending the venue's handcrafted brand experience.
