SKYBAR PV Packaging & Brand Concepts

Commissioned by a Michigan smoke shop, I developed a series of packaging concepts and social media assets designed to elevate the visual identity of the SKYBAR PV product line. The objective was to transform standard packaging into a bold, contemporary brand experience that stood out in a highly competitive retail environment.

The project explored vibrant color palettes, expressive typography, and modern graphic treatments to create packaging that appealed to the target audience while maintaining a cohesive look across both physical products and digital marketing. Several of the concepts were ultimately selected for production, demonstrating the successful transition from concept development to real-world implementation.