Quick-Service Packaging System

Developed a conceptual packaging and point-of-purchase display system inspired by a promotional partnership between McDonald's Happy Meals and the World of Warcraft Trading Card Game. The project explored how a cohesive visual identity could be applied across multiple packaging formats while creating an engaging customer experience.

Every component, including Happy Meal boxes, beverage cups, food wrappers, tray liners, and promotional displays, was designed from flat production artwork before being assembled into three-dimensional prototypes. The project demonstrates an understanding of structural packaging, dielines, production design, and the relationship between two-dimensional graphics and physical products.

Although conceptual, this study reflects the complete design process from visual concept through production-ready layouts and assembled packaging prototypes.