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Nutriburst Special Edition Packaging
Project type
Product Packaging
Date
2022
Location
New Haven, MI
The 20-year anniversary of Total Life Changes marked a significant brand milestone, celebrated as the Emerald Anniversary. To commemorate the occasion, the brand’s most recognizable product packaging was reimagined as a limited-edition emerald release.
This project involved a temporary anniversary rebrand spanning both product packaging and environmental design. The updated visual system introduced emerald accents and commemorative elements while maintaining strong alignment with existing brand equity.
In addition to packaging, the company’s building façade was refreshed with a cohesive 20th Anniversary look, extending the celebration beyond the product to the physical brand presence. The result was a unified, time-bound rebrand that honored the brand’s legacy while reinforcing visibility and impact across multiple touchpoints.
