DJ Flip: Mascot Concept to Creation

Developed the original mascot for AirTime Trampoline Parks, leading the creative process from initial concept sketches to a fully realized brand character. Designed to complement the company's music-themed birthday experience, DJ Flip became a recognizable extension of the AirTime brand and a memorable part of the guest experience.

The project included concept development, character illustration, mascot costume design, and the creation of production-ready artwork for a wide range of applications. Once established, the character was incorporated into billboards, height requirement signage, birthday party materials, promotional graphics, and other branded assets, ensuring a consistent visual presence across both physical and digital touchpoints.

This project demonstrates the ability to develop a brand character from concept through implementation, translating a single creative idea into a versatile asset that supported marketing, wayfinding, and customer engagement throughout the business.