Jimmy John's Field Integrated Campaign

*Sound on*

As part of Total Life Changes' sponsorship of Jimmy John's Field, I developed a cohesive campaign spanning environmental graphics, print collateral, and digital media. The project included branding for the clubhouse awning, stadium signage, and creative assets for a promotional video, ensuring a consistent visual identity throughout the ballpark experience.

To connect physical and digital touchpoints, I designed a game day program advertisement featuring a QR code that directed fans to the campaign video. By integrating environmental branding, print, and digital content into a unified campaign, the project created a seamless brand experience that engaged attendees both inside the stadium and beyond.