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Las Vegas Expo Branding
Deliverables
Hotel branding
Escalator graphics
Stair graphics (32 individual panels)
Wayfinding graphics
Expo signage
Environmental graphics
Services
Environmental graphics
Large-format design
Wayfinding
Production design
Developed large-format environmental graphics for a hotel-wide expo experience in Las Vegas, creating branded installations that transformed the venue into a cohesive event environment. The project combined promotional branding with functional wayfinding, guiding attendees throughout the hotel while reinforcing the event identity.
A key design challenge was the escalator installation, where a single continuous graphic had to be engineered across 32 individual stair risers. The artwork was carefully planned so the complete image aligned only when viewed from the proper perspective, requiring precise layout, panel sequencing, and production-ready file preparation.
The final branding system extended throughout the venue, creating a memorable guest experience while demonstrating the intersection of environmental design, large-format production, and strategic brand communication.
